Apple TV overhauled for games, shows, shopping

Apple TV overhauled for games, shows, shopping
by Staff Writers
San Francisco (AFP) Sept 9, 2015

Netflix has its eye on four new markets in Asia for launch next year
Los Angeles (AFP) Sept 9, 2015 - Netflix said Tuesday it will bring its television and movie streaming to four new locations in Asia -- South Korea, Singapore, Hong Kong and Taiwan.

Tha US giant first made its debut in Asia earlier this month launching service in Japan.

"The combination of increasing Internet speeds and ubiquity of connected devices provides consumers with the anytime, anywhere ability to enjoy their favorite TV shows and movies on the Netflix service," said CEO Reed Hastings. "These four markets well represent those trends."

Netflix, now in 50 markets, says it has 65 million users.

Apple on Wednesday unveiled a new streaming television device with voice search, touchscreen remote control and an app store in a challenge to Google, Amazon, and video game console titans.

Apple TV was overhauled as people increasingly stream films and television shows on-demand online and turn to mobile applications for entertainment.

"Our vision for TV is simple, and perhaps a little provocative," Apple chief executive Tim Cook said at a media event in San Francisco.

"We believe the future of television is apps."

Apple released a software kit for outside developers, and showed off early versions of Apple TV applications already being crafted by show streaming services Netflix, Hulu, and HBO.

Game makers are already working on applications, as are home-sharing service Airbnb and real estate-focused service Zillow, according to Apple executive Eddie Cue.

Siri virtual assistant software built in Apple TV allowed for natural language searches for shows, say by asking for something funny or a certain actor by name.

The new Apple TV will launch in late October at a starting price of $149.

Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates, Roku leads the US market with a 37 percent market share, to 19 percent for Google Chromecast and 17 percent for Apple TV. Amazon's Fire TV devices have 14 percent.

gc/rl

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