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Cartier-owner Richemont says China sales tumble 27%
Cartier-owner Richemont says China sales tumble 27%
by AFP Staff Writers
Zurich (AFP) July 16, 2024

Cartier-owner Richemont said Tuesday its quarterly sales in China tumbled by 27 percent as the deepening economic malaise in the world's second-largest economy lashes luxury firms.

The Swiss luxury group said overall sales dipped 1.0 percent to 5.27 billion euros ($5.74 billion) in its first quarter that ended June 30 thanks to growth in the Americas, Japan and Europe.

But sales in the Asia Pacific region excluding Japan -- Richemont's top sales area -- fell by 19 percent to 1.8 billion euros, and by 27 percent in China, Hong Kong and Macau.

"The decline reflected both the low level of consumer confidence and the strong comparatives ranging from double-digit growth in the mainland to triple digits in Hong Kong and Macau over the prior- year period," the company said in a statement.

Data released Monday showed the Chinese economy's growth slowed to 4.7 percent in the latest quarter that ended June 30, while retail sales growth dropped to two percent in June.

China has become a key market for luxury firms in recent years thanks not only to its rising ranks of millionaires but also the swelling middle class. But a property market crisis and slowing overall economic growth has chilled luxury spending.

Burberry switched chief executives on Monday as it seeks to stem 'disappointing' sales, including a 21 percent drop in comparable stores sales in mainland China last quarter.

Meanwhile Swiss watch group Swatch, which owns a number of luxury brands including Omega, reported a "sharp drop in demand for luxury goods in China".

Richemont's quarterly performance was carried by its main jewellery division, which saw its growth edge two percent higher, while sales by its specialist watchmakers fell 14 percent.

Japan posted the largest percentage gain in sales, soaring 42 percent to 603 million euros.

Sales rose by 11 percent in the Americas to 1.2 billion euros and added four percent in Europe to 1.2 billion.

Swatch profits plunge as China luxury crisis bites
Zurich (AFP) July 15, 2024 - Swiss watch group Swatch saw its first half profits plunge due to the luxury market crisis in China and warned Monday the key market was likely to remain difficult throughout the rest of the year.

Profits tumbled 70.5 percent to 147 million Swiss francs ($164 million) on a 14 percent drop in sales to 3.4 billion francs.

Known for its brightly coloured plastic watches, Swatch also owns a number of luxury brands including Longines, Omega and Tissot, and said it was a drop in demand for upscale products that hurt its performance.

The decline in sales was "triggered by the sharp drop in demand for luxury goods in China" including Hong Kong and Macau, said the company.

Analysts surveyed by Swiss financial news agency AWP had expected a much higher net profit of 354 million francs.

Swatch shares were down 9.3 percent approaching midday while the Swiss SMI index was up 0.4 percent.

"Swatch Group is most exposed to Chinese middle-class consumers, who are clearly on the back foot," Bernstein analyst Luca Solca said in a note to clients.

The deepening economic malaise in the world's second-largest economy is being keenly felt by luxury firms, with Burberry ditching its chief executive on Monday after posting "disappointing" results mainly due to weak performance in China.

Swatch explained the poor performance by its decision to renounce layoffs and maintain its production capacity to be able to respond to a rebound in the market.

It said other measures it has taken to cut costs would begin to bear fruit in the second half of the year.

Overall, Swatch said "it expects the situation to improve strongly in the second half of the year."

But the Chinese market will likely remain challenging for the entire luxury goods industry until the end of the year, it said.

"However, China's potential remains intact," said Swatch.

"The current situation presents the Group's brands in the lower price segment with excellent opportunities for further growth and market share gains," it added.

The company pointed to the Swatch brand bucking the negative trend and increasing its sales in China by 10 percent.

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