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China's Xiaomi reports sales spike in first quarter
China's Xiaomi reports sales spike in first quarter
by AFP Staff Writers
Shanghai (AFP) May 23, 2024

Chinese tech and home appliance giant Xiaomi announced on Thursday a major jump in sales for the first quarter, on the back of a smartphone boom.

Xiaomi, the world's third-biggest smartphone maker, said its sales in the first quarter reached $10.4 billion (75.5 billion yuan), up 27 percent from a year ago.

The company launched its first electric vehicle in March, entering a cut-throat domestic market with the SU7 sedan that comes equipped with karaoke equipment and a mini-fridge.

"As of April 30, 2024, the cumulative locked-in orders for the Xiaomi SU7 Series reached 88,063 vehicles," the company said in its earnings report on Thursday, adding that it had delivered 10,000 cars by mid-May.

But its more traditional smartphone business still accounted for the bulk of sales growth, bringing in 46.5 billion yuan in the first quarter, up 32.9 percent on-year.

The Hong Kong-listed company said its research and development costs for the first quarter were up more than 25 percent on-year, "primarily due to the increase in research and development expenses related to our smart EV business and other new initiatives".

Many top tech firms in China -- the world's largest auto market -- have invested recently in the country's EV sector, where foreign firms have struggled to get a foothold.

Founded in 2010, Xiaomi has achieved rapid growth through its strategy of marketing high-end devices at affordable prices, initially directly through online channels.

tjx/je/sco

Xiaomi

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