. Medical and Hospital News .




.
TRADE WARS
Japan taps pop idols to sell bonds: reports
by Staff Writers
Tokyo (AFP) May 25, 2012


Japan's cash-strapped government is turning to wildly popular music group AKB48 to help it sell government bonds, as interest in the low-yield paper wanes, reports said Friday.

The all-female pop group will headline a summer campaign for "reconstruction bonds" aimed at financing projects in regions hammered by last year's quake-tsunami disaster, the Wall Street Journal said, citing an unnamed source.

AKB48, one of the world's highest-grossing acts with more than $200 million in CD and DVD sales last year, are a phenomenon in Japan and across Asia, with members appearing in commercials for everything from chocolate to mobile phones.

The debt campaign will see AKB48 -- comprising about 90 performers, ranging in age from early teens to mid-20s -- joined by sumo wrestling's champion Hakuho and female football star Homare Sawa, Japan's Jiji press agency reported.

The group's bubblegum pop and synchronised dancing has proved a huge hit with pre-pubescent girls.

Running the gamut from girl-next-door to sultry temptress, the band also has a substantial male following -- many of whom are older -- who support a vast merchandising industry.

However it stirred controversy after a commercial aired in March showing group members passing bite-sized candies seductively from mouth-to-mouth, sparking cries it promoted homosexuality.

The finance ministry has previously relied on celebrities to push Japan's government bonds, with a 2010 campaign suggesting that public debt-buying men may attract the opposite sex.

Japan has the industrialised world's worst public debt, amounting to more than twice its gross domestic product -- topping hard-hit eurozone countries including Greece, which have drawn fire from foreign investors over their fiscal management.

But the yield, or interest rate, on Japan's bonds is low with over 95 percent of the national debt held by long-term, domestic investors.

The yield on the benchmark 10-year bond stood at just 0.880 percent on Friday, a relatively unattractive return.

AKB48 have also promoted the government's suicide prevention programme and appeared in a farm ministry rice campaign.

Related Links
Global Trade News




.
.
Get Our Free Newsletters Via Email
...
Buy Advertising Editorial Enquiries




.

. Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle



TRADE WARS
China challenges US trade duties
Geneva (AFP) May 25, 2012
China signaled on Friday it will challenge anti-subsidy duties imposed by the United States on 22 products Washington deems to be unfairly subsidised by Beijing. "On May 25 China brings 22 countervailing measures applied by the United States to the WTO dispute settlement body (DSB) and requests for consultation," said a statement issued by China's Permanent Mission to World Trade Organizatio ... read more


TRADE WARS
Spain cuts aid to Caribbean, S. America

Italy quake survivors urged to return home

Research Opens Doors To UV Disinfection Using LED Technology

Fukushima radiation mostly within accepted levels: WHO

TRADE WARS
Beidou navigation system installed on more Chinese fishing boats

Scientists design indoor navigation system for blind

Chinese navigation system to cover Asia-Pacific this year

Northrop Grumman Successfully Demonstrates New Target Location Module

TRADE WARS
Chimpanzees have human-like personalities

Urban landscape's power to hurt or heal

Anthropologists discover earliest form of wall art

Evolution's gift may also be at the root of a form of autism

TRADE WARS
We can learn a lot from other species

China at heart of ivory plunder surge, US Senate told

Fighting bacteria's strength in numbers

Taiwan uses DNA mapping to save endangered sharks

TRADE WARS
New discoveries about severe malaria

Flu shots during pregnancy could benefit babies: study

Biologists produce potential malarial vaccine from algae

Health experts narrow the hunt for Ebola

TRADE WARS
US says rights in China deteriorating

China police interrogate party members over letter

Group condemns China's para-police force of 'X-Men'

Chen revives debate on US influence in China

TRADE WARS
Iran navy saves US freighter from pirates: report

Jailing of marines hitting anti-piracy efforts: Italy

Armed N.Koreans kidnap Chinese sailors: reports

EU navies launch first land strike on Somali pirate assets

TRADE WARS
Spanish cash crunch threatens Catalonia

China manufacturing slows: HSBC

U.S. faces World Bank nomination deadline

Outside View: A fiscal tsunami


Memory Foam Mattress Review

Newsletters :: SpaceDaily Express :: SpaceWar Express :: TerraDaily Express :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News

.

The content herein, unless otherwise known to be public domain, are Copyright 1995-2012 - Space Media Network. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement