A coveted status symbol at Twitter before Elon Musk bought the company, the blue checks have been mocked by some as a sign that the user is willing to pay for special treatment.
"As a subscriber, you can choose to hide your checkmark on your account," an X help page said on Wednesday.
"The checkmark will be hidden on your profile and posts."
Blue ticks, long free at Twitter, were intended to signal the identity of certain users -- such as journalists, celebrities and politicians -- had been verified in an effort to build trust in the platform.
But Musk decried that as a "lords & peasants system," and opened up access to the check marks to anyone who paid for a Blue subscription -- an $8 per month program which gives users access to other special features as well.
He quickly put the program on a temporary hold after problems with people buying tick marks and impersonating high-profile personalities, including the tycoon himself.
In April, the eccentric billionaire then followed through with a long-promised move to strip free blue ticks from Twitter users.
Some praised the move as egalitarian while others decried it as being shaken down for money to safeguard their status on the platform.
Wordsmith Stephen King, who had previously vowed he would never cough up, even telling Musk that Twitter should instead be paying him to post, appeared horrified to discover that he still had his blue check.
Musk said in response to a news article about the check marks at the time that he was "paying for a few personally," and replied to King's message with "You're welcome namaste."
Word that X Blue subscribers can try to hide that fact prompted one user to fire off a post contending that Musk "destroyed a decade old symbol of trust and turned it into a mark of shame."
A post from the X account @ianvisits said that "Blue ticks are now so toxic that you can hide the fact that you have one."
Other paid-for features, such as posts longer 280 characters, may still allow other users to identify a Blue subscriber even if their blue tick has been hidden.
"The checkmark may still appear in some places and some features could still reveal you have an active subscription," X said at its help page.
Musk offers legal aid for users in trouble at work over X posts
San Francisco (AFP) Aug 6, 2023 -
Elon Musk on Saturday said his social media company X would provide monetary legal aid to users who face blowback from their bosses over posts on the platform.
Users, including many celebrities and others in the public eye, have occasionally found themselves in hot water with their employers over controversial things they have posted, liked, or retweeted on the platform, which was formerly known as Twitter.
"If you were unfairly treated by your employer due to posting or liking something on this platform, we will fund your legal bill," he wrote on the site.
"No limit. Please let us know."
Musk gave no details on how users could claim their money.
Since the tycoon bought the social media platform for $44 billion last October, its advertising business has collapsed, in part because of its looser approach to blocking hate speech, and the return of previously banned far-right accounts.
Musk has repeatedly cited a desire for free speech as motivating his changes, and lashed out at what he sees as the threat posed to free expression by changing cultural sensitivities.
According to nonprofit organisation the Center for Countering Digital Hate (CCDH), hate speech has flourished at the platform.
X has disputed the findings and is suing the CCDH.
In December, Musk reinstated former US president Donald Trump's Twitter account, although Trump has yet to return to the platform.
The ex-president was banned from Twitter in early 2021 for his role in the January 6 attack on the US Capitol by a group of his supporters seeking to overturn the results of the 2020 election.
X recently reinstated rapper and designer Kanye West around eight months after his account was suspended, according to media reports.
Last fall, West, who now goes professionally by Ye, posted an image that appeared to show a swastika interlaced with a Star of David, and Musk suspended the artist from the platform.
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